Website Navigation: Design and Usability Tips

Navigation is the most commonly used element of the site. Despite that fact, there are no straight common rules of navigation design. Everyone is free to organize it in their own way: simple and short, layered (with a complex and branched structure), or non-standard.

Unfortunately, it is not so easy to make site navigation clear and easy-to-use, because many factors adversely affect its usability: e.g. some fabulous design solution can make the site too complex and confusing.

It is important to remember that most users do not like surprises. People come to the site to get information, not to waste time trying to figure out how site features and navigation work. From the standpoint of usability, building the site navigation it is important to consider user needs:

  • Perspicuity,
  • Ease of use,
  • Minimum frustration.

Do not make visitors to adapt to the interface of your website. The navigation should be fast and intuitive to increase the conversion. Many include additional features for users who created an account. Sometimes it creates more problems.

Correctly chosen contrast of colors of the navigation bar improves the efficiency of information retrieval and make visitors stay on your site.

To achieve impressive results, you must always bear in mind the needs. Allow your visitors focus on content rather than managing the site.