Most web sites spend lots of money to attract users and to make them register. But what do visitors see when they open a registration form? Usually they see a frightening obstacle course they must overcome in order to register. The more complex is the registration form, the more likely a visitor will leave your site. Let’s discuss the most pressing problems:
- Captcha. Captcha is really necessary thing that saves your time on moderation. But sometimes captcha is too complex to understand and looks like a mess, not symbols.
- Too much information. Looking to a huge form twenty fields long, users just want to ask the creators ‘Seriously, why do you need this information about me?’. Usually, e-mail is enough for registration; the rest of requested information subsequently is not used. Do not make visitors waste their time on filling the information no one needs.
- Tangled rules of service. Opening too long list of rules, users do not probably read them, but simply put a tick, and then unwittingly break the rules of service.
- Confirmation by email. It is better to avoid it if it has no functional significance.
How to check your registration form? There is one simple method:
- Open your form and complete it 10 times successively.
- Write down all things you feel discontent about.
- Correct them.
As you can see, it is pretty easy to create user-friendly registration form for your site. Remember: the simpler it is, the more likely visitor will complete it.