Website design directly influences customers’ behavior. Attractive and fresh design can establish trust, while old-style one evoke sensation of abandonment and disuse. So, probably, business goes blue and the owner doesn’t really care about visitors.
Pay attention to first warning shots – conversion goes down, the position in the search engine results has become lower, and the number of visitors is decreasing. This is a consequence, and the reason is that the site is outdated. We offer you some tips which help More →
Every company wants to have a good sales manager, because the size of customer base largely depends on this person. However, it is not an easy task, so often lead processing, negotiations etc. devolve on the head or other employees. Here, we are going to discuss basic roles in sales management team. More →
In this article series we are going to discuss sales fundamental concepts and ideas.
Lead is an appeal to the company. Lidgen (or lead generation) is a way to get leads, that is, some kind of incoming flow. The task of leads is to More →
In previous article, we have discussed general approaches of website redesign. Here we are going to investigate core goals of this procedure.
What exactly is the purpose of the site redesign and refinement? Is it worth spending money, or More →
Updating your electronic catalog of goods or services is an integral part of competitive battle. If you want to hold your ground, and stay the best in your brunch, then you have to work diligently to ensure your website is both convenient and outstanding. More →
Sometimes people unfamiliar with the specifics of writing content think that this is a five-finger exercise. However, in order to create a couple of pages of unique text, it is necessary to carry out a substantive investigation that cannot be done in 30 minutes. More →
When a user is looking for something on the Internet, they enter a search query, in response to which search engines offer a list of suitable pages.
But how does the search engine determine their relevance? One of the factors is the correspondence of the text on the page to the query being entered. By placing keywords, people let search engines understand that this is the information a user is interested in. More →
Circular references are active references that lead to the same page on which the user is currently located. They occur quite frequently, and probably you can find several such links on your site. The question is whether they harm the site in terms of SEO and usability and whether they should be avoided. Let’s discuss it today. More →
Before you start promoting your site, you should conduct a series of preparatory activities that will allow you to evaluate the potential costs of time and money. This includes the analysis of keywords and competitors in your business niche. Here you find five steps the owner of the site should pass through.
It is important to configure redirection not to lose traffic passing through external links. Also it helps search engines to correctly index the content. Specific type of redirect can have an impact on SEO promotion of your site. In this article, we give brief recommendations on what redirect you might use. More →