Website design directly influences customers’ behavior. Attractive and fresh design can establish trust, while old-style one evoke sensation of abandonment and disuse. So, probably, business goes blue and the owner doesn’t really care about visitors.
Pay attention to first warning shots – conversion goes down, the position in the search engine results has become lower, and the number of visitors is decreasing. This is a consequence, and the reason is that the site is outdated. We offer you some tips which help More →
In previous article, we’ve discussed some basic approaches of forming color palettes in web design. Here, you can find some tips of using negative space and gradient.
A gradient is a graceful blending of colors that allows you to achieve a new color and tone. Actually, gradient is not a More →
Seeking to increase the conversion of sites, modern companies try to use a variety of methods and techniques. One of the decisive factors is the selection of color. You should never forget about the strong psychological impact that color scheme of the site can have on visitors. More →
In previous article, we have discussed general approaches of website redesign. Here we are going to investigate core goals of this procedure.
What exactly is the purpose of the site redesign and refinement? Is it worth spending money, or More →
Updating your electronic catalog of goods or services is an integral part of competitive battle. If you want to hold your ground, and stay the best in your brunch, then you have to work diligently to ensure your website is both convenient and outstanding. More →
Each user has got a 404 error at least once. As a rule, people immediately leave 404 error page. But if you are the owner of the site, you do not want the visitors you spend money and time to attract just leave. What to do? It is important to correctly configure and design the page that is not found, so that traffic remains on the site. In this article we will discuss how to do this. More →
In previous article we discussed what breadcrumbs mean in web design and how they can improve your site. This time we offer you several tips on creating effective breadcrumbs.
You can create a navigation chain in many ways: using PHP, CSS, plug-ins for popular CMS, etc. Whatever method you choose, follow these tips: More →
Breadcrumbs are a navigation chain on the site that shows the path from the current page back to the home page. They were first used in file managers such as Norton Commander and showed the path to the root folder. Why do people use this duplicate navigation on the site? How does it affect usability? How to implement it? Find answers to the most popular questions about breadcrumbs in our new article. More →
The product card is a conversion page of an online store that provides sales. Usually it gets targeted traffic. The low conversion rate may indicate that a product card has some flaws. Today we will talk about common product card mistakes. More →
Technologies forge ahead, and web designers have now an opportunity to experiment with dynamics, animation, location of objects on the screen with no harm to site performance. Here we offer you a short overview of 2017 future-proof web design trends. More →