The main purpose of creating landing pages is to sell or promote a specific product. Landings designed to solve this problem must have very specific qualities and technical characteristics. Let’s talk about main components that make up a successful sales-oriented landing page. More →
In previous article, we have discussed general approaches of website redesign. Here we are going to investigate core goals of this procedure.
What exactly is the purpose of the site redesign and refinement? Is it worth spending money, or More →
In the previous article, you have learned some basic information about keywords. Also you’ve acquainted yourself with the list of elements, in which keywords should be placed. In this article we will examine these elements in more detail. More →
When a user is looking for something on the Internet, they enter a search query, in response to which search engines offer a list of suitable pages.
But how does the search engine determine their relevance? One of the factors is the correspondence of the text on the page to the query being entered. By placing keywords, people let search engines understand that this is the information a user is interested in. More →
What about the mobile version of the site? It should be made separately?
In general, there are two ways to make sure that the site is normally displayed on both a mobile device and a computer. First: two different versions of the site are made, and users get the appropriate version depending on devices they visit the site with. Second: the site automatically More →
Do I need a hefty server for a site?
You need a server, of course. But usually site owners buy computing power from third-party companies. This service is called hosting. Today there are lots of companies providing hosting services with different prices, equipment and Internet speed in datacenters (special buildings where server equipment is installed). If you need hosting for a simple site, you usually buy so-called More →
What is a site?
A site is a set of connected and linked pages with text, pictures, different media, etc. If you read this article in a browser, More →
It is important to configure redirection not to lose traffic passing through external links. Also it helps search engines to correctly index the content. Specific type of redirect can have an impact on SEO promotion of your site. In this article, we give brief recommendations on what redirect you might use. More →
Reputation can influence the development of your business. Here, we are going to discuss how to properly manage it on the network.
Reputational risks are possible in any business regardless of the scope of activities and the size of the organization. Before making a decision to buy goods or order services, consumers are More →
Are negative reviews bad? It sounds paradoxical, but your business can benefit from the negative. The only condition here is that you do not let things take their course. Today, we will discuss how to properly deal with the negative customer reviews on the internet, thereby improving your company’s reputation. More →