Have you hired a skilled copywriter for creating effective texts? Great, but this is only half the battle as finished articles have to be “fully packaged”: this includes proofreading and editing the text, adding images, writing messages and liners for social networks, etc.
In this series, we will go through all stages of raw material processing and show you what tools and approaches can help you not to waste useful content. The first chapter is devoted to working with the text itself. More →
To make your site work in full force and effect, not only a catchy design or a quality product is needed. A competent promotion in the World Wide Web is also the must. The tracking of resource’s main components can clarify how viable it actually is. In this article we will learn some fundamental rules and suggest initial steps and fixes. More →
Before you start promoting your site, you should conduct a series of preparatory activities that will allow you to evaluate the potential costs of time and money. This includes the analysis of keywords and competitors in your business niche. Here you find five steps the owner of the site should pass through.
Breadcrumbs are a navigation chain on the site that shows the path from the current page back to the home page. They were first used in file managers such as Norton Commander and showed the path to the root folder. Why do people use this duplicate navigation on the site? How does it affect usability? How to implement it? Find answers to the most popular questions about breadcrumbs in our new article. More →
From a technical point of view, a lending page and a full-fledged site have much in common. Domain, template, content, registration form – these elements are everywhere. But it is difficult to promote landing pages using SEO methods. There are at least 4 reasons why: More →
Before starting to construct the core, you need to understand a number of important points. From SEO point of view all queries can be classified into:
- Informational (‘how to do smth’) and commercial (‘buy smth’).
- High-frequency, mid-frequency and low-frequency queries.
- Highly competitive, medium-competitive and low-competitive. More →
Before you start your landing page promotion, you have to literally bring it to perfection first. Do not hope, that scratchy page will generate lots of leads. You can start the promotion only when the content, design and usability are carefully elaborated.
Here, we offer you some useful ways to promote the landing page. More →
We have discussed how to choose the optimal redirect type earlier. However, in addition to traditional redirects you can also find two assistive HTTP status codes. They are essential in the daily site support. 410 and 451 codes mean that some information was previously placed here, but it is no longer available. More →
Many customers of SEO companies prefer to conclude short-term contracts to ‘try’ agency services. What is the reason of such a desire?
- Many are skeptical because they had negative experiences with unscrupulous contractors.
- Some SEO companies prefer flexibility and try not to enter into long-term contracts.
- Customers often do not fully understand the essence and the purpose of SEO and are not sure whether it would be useful when ordering service. More →
When you start a new project you always devote much time to its internal optimization. But when and how should you optimize the site in the future?
It is important to understand that optimization is a constant way of thinking that helps you to look at the website through the eyes of search engines. More →