In previous article, we have types of queries in relation to their business value and geographical location. This article covers other types of queries according to information needs of users.
So depending on the intent of a user, search queries are divided into the following groups: More →
Before launching contextual advertising or starting site promotion it is essential to construct a semantic core. It is a list of queries which help users to find your site in search engine results. To create a good semantic core, it is important to understand what types of search requests exist and how to work with them. More →
In previous article we have already discussed some important tips to know when working with semantic core. At the first stage of semantic core formation, your goal is to get the most complete list of queries. Here, we will talk about ways to construct it. More →
Before starting to construct the core, you need to understand a number of important points. From SEO point of view all queries can be classified into:
- Informational (‘how to do smth’) and commercial (‘buy smth’).
- High-frequency, mid-frequency and low-frequency queries.
- Highly competitive, medium-competitive and low-competitive. More →