‘No items found’ page is a common thing as people are often mistaken. The main task for you is to handle this situation well.
In some cases, even the best search engines cannot answer a search query. Sometimes the site does not have the needed product, and other times the request is not clearly stated, so it is impossible to find relevant results.
Basically, it doesn’t matter why the user gets ‘No items found’. If there is no useful information on this page, there are two scenarios: More →
When a user is looking for something on the Internet, they enter a search query, in response to which search engines offer a list of suitable pages.
But how does the search engine determine their relevance? One of the factors is the correspondence of the text on the page to the query being entered. By placing keywords, people let search engines understand that this is the information a user is interested in. More →