Before you start promoting your site, you should conduct a series of preparatory activities that will allow you to evaluate the potential costs of time and money. This includes the analysis of keywords and competitors in your business niche. Here you find five steps the owner of the site should pass through.
Links are one of the fundamental factors of site ranking in SERP. Each link has its own anchor: this is the text users see. Ideally, it should be clear from that text where this or that link leads. Key phrases are used as anchors. Everything seems to be simple, but in writing anchors there are some nuances that can reduce the progress.
Anchors have two major functions: More →
From a technical point of view, a lending page and a full-fledged site have much in common. Domain, template, content, registration form – these elements are everywhere. But it is difficult to promote landing pages using SEO methods. There are at least 4 reasons why: More →
Before you start your landing page promotion, you have to literally bring it to perfection first. Do not hope, that scratchy page will generate lots of leads. You can start the promotion only when the content, design and usability are carefully elaborated.
Here, we offer you some useful ways to promote the landing page. More →
Content marketing is still not an entirely understandable channel for business promotion. We strongly recommend that you pay close attention to the texts on your sites. First of all, they should be useful to visitors. Search engines strictly monitor the quality of texts, so do not delay content optimization for tomorrow.
Ordering content marketing services, the client expects to pay money and get the quick result. However, expectations and reality often diverge. Let’s think why this happens. More →
In the process of website promotion it is important to know by what criteria to evaluate the effectiveness. Often simple metrics such as ranking or traffic are used. It could seem that the higher the visibility and attendance of the site is, the better. But the big traffic and high ranking cannot always guarantee conversions and leads. Therefore, we offer a checklist, which can help you to measure actual effectiveness of website promotion. More →