In previous article, we have discussed defining SMART goals in your digital marketing campaign. This time, we are going discuss measuring and analyzing the effectiveness of popular marketing channels.
Today, you can find all the information needed to measure ROI. However, even with all data available, advertisers sometimes cannot determine which parameters to look at, where and how to access them, etc. We have collected tips and recommendations on measuring the effectiveness of digital marketing in this short article. More →
The description of the company is not just a tradition or a rule of good manners. The “About Us” page helps to increase the loyalty of visitors and search engines. Here it is necessary to describe the history of the company and the main directions of its activities, to tell about the key achievements and advantages. But is it possible to make the description of the company work on the involvement of traffic and sales growth? We share some tips in our new article. More →
Search engines evaluate sites by hundreds of factors, including looking at how much users like your site. The degree of satisfaction of visitors and their reaction to the pages is measured on the basis of various signals – let’s talk about them and in our new article. More →
Each site has its own requirements for the home page depending on the purpose and subject. Nevertheless, there are general optimization tips, and we will discuss them today.
Start with setting goals: who are a target audience of your site and what tasks it should handle. The home page is the front door, and users should quickly understand the topic of the site and More →
A website of the company is a business tool. It must successfully solve the problem of attracting customers, increasing orders and sales. To achieve this goal, it is necessary to follow several basic rules. Here we offer you a checklist of ten items to optimize your business site: check if the conditions are fulfilled in your case.
The product card is a conversion page of an online store that provides sales. Usually it gets targeted traffic. The low conversion rate may indicate that a product card has some flaws. Today we will talk about common product card mistakes. More →
We have discussed how to choose the optimal redirect type earlier. However, in addition to traditional redirects you can also find two assistive HTTP status codes. They are essential in the daily site support. 410 and 451 codes mean that some information was previously placed here, but it is no longer available. More →
In a mobile search, preference is given to those sites that are adapted for viewing on mobile devices. It means that you can no longer ignore site optimization for mobile users. Here, we describe the basic rules for optimizing your site. More →
It is important to configure redirection not to lose traffic passing through external links. Also it helps search engines to correctly index the content. Specific type of redirect can have an impact on SEO promotion of your site. In this article, we give brief recommendations on what redirect you might use. More →