Earlier we’ve discussed basic ideas, methods and tools of social media marketing. Now we are going to learn essential steps of creating effective SMM strategy.
1. Determine the main goals. Like any other PR campaign, promotion in social networks begins with setting goals. It is a mistake to believe that SMM is aimed only at collecting More →
Some fundamental ideas of SMM were discussed in our previous article. Here, we offer you some tools and mechanisms to increase traffic and sells through SMM.
The main tools are divided into three classes: white, gray and black. The last two categories More →
Today, successful business cannot do it without promotion in social networks, as this is where most of the potential consumers live. SMM is not a new trend, but rather an obligatory attribute of an advertising campaign. Ignoring such a tool is losing the lion’s share of the audience. In this article we discuss SMM fundamentals. More →
In previous article, we have discussed defining SMART goals in your digital marketing campaign. This time, we are going discuss measuring and analyzing the effectiveness of popular marketing channels.
Today, you can find all the information needed to measure ROI. However, even with all data available, advertisers sometimes cannot determine which parameters to look at, where and how to access them, etc. We have collected tips and recommendations on measuring the effectiveness of digital marketing in this short article. More →