The main purpose of creating landing pages is to sell or promote a specific product. Landings designed to solve this problem must have very specific qualities and technical characteristics. Let’s talk about main components that make up a successful sales-oriented landing page. More →
From a technical point of view, a lending page and a full-fledged site have much in common. Domain, template, content, registration form – these elements are everywhere. But it is difficult to promote landing pages using SEO methods. There are at least 4 reasons why: More →
Before you start your landing page promotion, you have to literally bring it to perfection first. Do not hope, that scratchy page will generate lots of leads. You can start the promotion only when the content, design and usability are carefully elaborated.
Here, we offer you some useful ways to promote the landing page. More →
Everybody knows that increasing the conversion rate is directly proportional to the increasing income. In order to achieve a positive result, it is necessary to conduct a series of tests and to make certain improvements to the landing page, and soon the percentage of conversion will grow. Today, there are four methods that can help to double landing page conversion through the integrated approach. More →
Frankly speaking, creating an effective landing page is quite a difficult task. Just imagine: you have to strike a balance between information content, creativity and selling capacity within a few scrolling screens. We offer you the most complete guide to creating a productive LP.
Landing page is usually used to drive traffic and suggests the visitor performs particular actions leading to conversion. Ideally it should be one action for the entire page: More →
Improving conversion is directly proportional to the increase in income. In order to achieve a positive result, try to conduct a number of tests that can help you understand what components of the landing page decrease the conversion and should be reworked.
Today there are four methods that can help to double conversion rate of the landing page. More →
Today, there are lots of landing page analyzers and optimization tools. However, it is not enough to know basic principles of the tool – you also have to understand how to benefit from its usage: how to set up the analysis, what actions and what audience to monitor, what behavioral factors to pay attention to.
There are two approaches to landing page analysis: More →
Much has been said about the efficiency of a popular internet marketing tool known as a landing page. Unfortunately, such a keen interest to this tool is an inexhaustible source of myths many customers still believe in. Let’s work through these myths thoroughly to get a more realistic representation of landing page functionality. More →
High-quality landing page is designed to attract the attention of a potential customer, to answer their questions, and bring the visitor to the target action (ordering, purchasing, consulting, etc). To produce the desired effect, this page should have a certain internal structure. Information must be provided succinctly and gradually, therefore it is necessary to remember the rules the structure of landing page is based on. More →
Internet projects use landing pages to engage site visitors in a conversion scenario. But very often landing pages yield no expected results because of several typical mistakes. Fix them, and you will greatly enhance the effectiveness of your marketing campaigns.
- Boring header. Headline is the first thing your visitor sees on the page. Thus, it is your chance to to explain your intentions, arouse your clients’ interest, and motivate them to stay on the site. More →