In previous article, we have types of queries in relation to their business value and geographical location. This article covers other types of queries according to information needs of users.
So depending on the intent of a user, search queries are divided into the following groups: More →
In previous article, we have discussed frequency related types of queries. This article covers other important types of queries you should know.
In terms of business value, there are 2 groups of queries: More →
In previous article, we’ve discussed what are branded keywords and how search engines handle them. Here we offer some tips to promote your website using branded keywords.
In order to improve the ranking using branded keywords, you have to: More →
Branded keywords are search queries that consist of the name of the brand or company without any clarification. Mercedes, Chanel, Sony and other similar requests are referred as branded keywords.
Search engines cannot accurately determine for what purpose the user makes such a request. A person may want to buy a Mercedes, find the nearest dealer, read the history of the brand or just watch photos. Therefore, some search engines seek to display More →
Informative and visually interesting information is exactly the thing people like to share with on their blogs, social networks and news sites. Previously, we’ve discussed how to use infogaphics to drive traffic on your site. In this article you can find some tips on creating productive and interesting infographic. More →
Not so long ago, to find necessary information on the Internet, user had to send a request to one of the top search engines through a desktop computer or laptop. Today, the process of finding information is bound neither to a single device, nor to one or two search engines. Modern user has multiple devices constantly connected to the Internet, and increasingly seeks for information not through global search engines but on specialized sites.
Here, the main characteristics of modern user behavior in the process of finding relevant information are listed. More →