Cloud technologies allow you to solve a wide range of tasks, but sometimes a large selection is really putting a lot of users off. Here we describe some typical scenarios with which customers often begin traveling to the cloud. More →
Website design directly influences customers’ behavior. Attractive and fresh design can establish trust, while old-style one evoke sensation of abandonment and disuse. So, probably, business goes blue and the owner doesn’t really care about visitors.
Pay attention to first warning shots – conversion goes down, the position in the search engine results has become lower, and the number of visitors is decreasing. This is a consequence, and the reason is that the site is outdated. We offer you some tips which help More →
The main purpose of creating landing pages is to sell or promote a specific product. Landings designed to solve this problem must have very specific qualities and technical characteristics. Let’s talk about main components that make up a successful sales-oriented landing page. More →
To make your site work in full force and effect, not only a catchy design or a quality product is needed. A competent promotion in the World Wide Web is also the must. The tracking of resource’s main components can clarify how viable it actually is. In this article we will learn some fundamental rules and suggest initial steps and fixes. More →
Every company wants to have a good sales manager, because the size of customer base largely depends on this person. However, it is not an easy task, so often lead processing, negotiations etc. devolve on the head or other employees. Here, we are going to discuss basic roles in sales management team. More →
In this article series we are going to discuss sales fundamental concepts and ideas.
Lead is an appeal to the company. Lidgen (or lead generation) is a way to get leads, that is, some kind of incoming flow. The task of leads is to More →
In previous article, we have discussed general approaches of website redesign. Here we are going to investigate core goals of this procedure.
What exactly is the purpose of the site redesign and refinement? Is it worth spending money, or More →
There is a common opinion that contextual ad is a quick way to improve sales: set up, launch, profit. But actually it is a quick way to attract traffic, which has not so much in common with leads and conversion. Wrong attitude and expectations provoke a lot of shortcomings in advertising setup. Three whales of sales – targeting, announcement and landing – lose strength and ruin the success of the whole campaign. Here, we’re going to correct these mistakes. More →
In previous article, we have discussed the fundamentals of trigger mailing marketing. Here we will tell you about ways to return the user on your site using personalized mailing.
This list of scenarios and tips actually is basic, and you can develop many more different scenarios. Each business has lots of individual triggers to create marketing mailing. But remember: flooding subscribers with messages is a bad style – choose triggers thoroughly so that users do not come under pressure. More →
Customer emailing is a hot-button topic for any business. Everyone understands the importance of processing a list of contacts, reminding of their sites, and returning visitors to the site for shopping. But not everyone can imagine what exactly to do, what algorithm to use, and what to write in email. In this article we will discuss basic principles of triggered mailing marketing. More →