To make your site work in full force and effect, not only a catchy design or a quality product is needed. A competent promotion in the World Wide Web is also the must. The tracking of resource’s main components can clarify how viable it actually is. In this article we will learn some fundamental rules and suggest initial steps and fixes. More →
Every company wants to have a good sales manager, because the size of customer base largely depends on this person. However, it is not an easy task, so often lead processing, negotiations etc. devolve on the head or other employees. Here, we are going to discuss basic roles in sales management team. More →
In this article series we are going to discuss sales fundamental concepts and ideas.
Lead is an appeal to the company. Lidgen (or lead generation) is a way to get leads, that is, some kind of incoming flow. The task of leads is to More →
In previous article, we have discussed general approaches of website redesign. Here we are going to investigate core goals of this procedure.
What exactly is the purpose of the site redesign and refinement? Is it worth spending money, or More →
There is a common opinion that contextual ad is a quick way to improve sales: set up, launch, profit. But actually it is a quick way to attract traffic, which has not so much in common with leads and conversion. Wrong attitude and expectations provoke a lot of shortcomings in advertising setup. Three whales of sales – targeting, announcement and landing – lose strength and ruin the success of the whole campaign. Here, we’re going to correct these mistakes. More →
In previous article, we have discussed the fundamentals of trigger mailing marketing. Here we will tell you about ways to return the user on your site using personalized mailing.
This list of scenarios and tips actually is basic, and you can develop many more different scenarios. Each business has lots of individual triggers to create marketing mailing. But remember: flooding subscribers with messages is a bad style – choose triggers thoroughly so that users do not come under pressure. More →
Customer emailing is a hot-button topic for any business. Everyone understands the importance of processing a list of contacts, reminding of their sites, and returning visitors to the site for shopping. But not everyone can imagine what exactly to do, what algorithm to use, and what to write in email. In this article we will discuss basic principles of triggered mailing marketing. More →
The traffic attracted to your site costs a lot of effort and money, so it is important to convert as many site visitors as possible to clients, or better – regular customers. At least, you can gather user contacts for further interaction. Widgets can easily cope with this task. Pop-up windows help you to create an interactive site that can guess the desires of users and to provide useful information at the right time. More →
Many companies use on the Internet just the same approaches as in the offline – they advertise their goods to a wide audience hoping that it will meet its addressee. Meanwhile, network can help you accurately find those who are interested in your product. You just have to define who your customers are. Today, let’s talk about how to identify the target audience and use this data for successful business development. More →
Today, you can find all the information needed to measure ROI. However, even with all data available, advertisers sometimes cannot determine which parameters to look at, where and how to access them, etc. We have collected tips and recommendations on measuring the effectiveness of digital marketing in this short article. More →