Tag Archives: e-commerce

Outdated Website Design: Warning Signs and Tips

Website design directly influences customers’ behavior. Attractive and fresh design can establish trust, while old-style one evoke sensation of abandonment and disuse. So, probably, business goes blue and the owner doesn’t really care about visitors.

Pay attention to first warning shots – conversion goes down, the position in the search engine results has become lower, and the number of visitors is decreasing. This is a consequence, and the reason is that the site is outdated. We offer you some tips which help More →

How to Increase Sales with Contextual Advertising?

There is a common opinion that contextual ad is a quick way to improve sales: set up, launch, profit. But actually it is a quick way to attract traffic, which has not so much in common with leads and conversion. Wrong attitude and expectations provoke a lot of shortcomings in advertising setup. Three whales of sales – targeting, announcement and landing – lose strength and ruin the success of the whole campaign. Here, we’re going to correct these mistakes. More →

Trigger Mailing: Basic Scenarios and Tips

In previous article, we have discussed the fundamentals of trigger mailing marketing. Here we will tell you about ways to return the user on your site using personalized mailing.

This list of scenarios and tips actually is basic, and you can develop many more different scenarios. Each business has lots of individual triggers to create marketing mailing. But remember: flooding subscribers with messages is a bad style – choose triggers thoroughly so that users do not come under pressure. More →

Trigger Mailing: What Is It And How Does It Work?

Customer emailing is a hot-button topic for any business. Everyone understands the importance of processing a list of contacts, reminding of their sites, and returning visitors to the site for shopping. But not everyone can imagine what exactly to do, what algorithm to use, and what to write in email. In this article we will discuss basic principles of triggered mailing marketing. More →