Basic content strategy helps you keep your head above water. In these articles, we discuss how to make your life easier with a smart content plan for your blog. Sometimes, it may turn out that format change makes your content play with new colours. Previously, we’ve offered you a list of 5 tasks your content must cope with. Here, we are going to take a look at useful formats of content suitable for different tasks. More →
Sketching some basic strategy is a good method to keep you inspired. That is why a carefully thought-out content plan is what you precisely need. The questions like “What should I write about?” will simply not arise then.
How can you build such a plan? Sit down and think carefully of More →
In order to write a modern SEO text considering query clusters, you need to collect and analyze data, and make detailed terms of reference for the text. This is a skill that any website copywriter should have. We will show how to optimize texts within the system so that search engines like them. These tips are equally useful for both informational and commercial sites.
What is important to consider when writing a modern SEO text? More →
Sometimes people unfamiliar with the specifics of writing content think that this is a five-finger exercise. However, in order to create a couple of pages of unique text, it is necessary to carry out a substantive investigation that cannot be done in 30 minutes. More →
The description of the company is not just a tradition or a rule of good manners. The “About Us” page helps to increase the loyalty of visitors and search engines. Here it is necessary to describe the history of the company and the main directions of its activities, to tell about the key achievements and advantages. But is it possible to make the description of the company work on the involvement of traffic and sales growth? We share some tips in our new article. More →
In previous article, we have types of queries in relation to their business value and geographical location. This article covers other types of queries according to information needs of users.
So depending on the intent of a user, search queries are divided into the following groups: More →
In previous article, we have discussed frequency related types of queries. This article covers other important types of queries you should know.
In terms of business value, there are 2 groups of queries: More →
Crowd marketing is an Internet technology of advertising goods or brands through recommendations and customer reviews published on thematic forums, blogs and portals.
Such comments and reviews may (or may not) contain a backlink to the site. This type of advertising comes from ordinary users of forums, question-answer services, etc., who tell a story about particular goods/service/company. A user can also be a topic starter and More →
To begin with, LSI phrases can be divided into two categories: synonymous and related. The first group of words allows to avoid numerous repetitions of the keyword through the text, the second one helps to reveal its topic. We can assume that LSI phrases will be low-frequency requests, but this is not entirely true. There may be words and phrases of different frequency among them.
Let’s look at some free ways to construct the LSI semantic core. More →
The term LSI (latent semantic indexing) appeared with Panda algorithm launch, but it gained popularity just after Google’s breakthrough in the field of semantic search and the launch of the Hummingbird algorithm. Due to this search engine began to evaluate the relevance of the content not only on the basis of the keyword occurrence, but rather More →