Before starting to construct the core, you need to understand a number of important points. From SEO point of view all queries can be classified into:
- Informational (‘how to do smth’) and commercial (‘buy smth’).
- High-frequency, mid-frequency and low-frequency queries.
- Highly competitive, medium-competitive and low-competitive. More →
The product card is a conversion page of an online store that provides sales. Usually it gets targeted traffic. The low conversion rate may indicate that a product card has some flaws. Today we will talk about common product card mistakes. More →
Before you start your landing page promotion, you have to literally bring it to perfection first. Do not hope, that scratchy page will generate lots of leads. You can start the promotion only when the content, design and usability are carefully elaborated.
Here, we offer you some useful ways to promote the landing page. More →
Technologies forge ahead, and web designers have now an opportunity to experiment with dynamics, animation, location of objects on the screen with no harm to site performance. Here we offer you a short overview of 2017 future-proof web design trends. More →
We have discussed how to choose the optimal redirect type earlier. However, in addition to traditional redirects you can also find two assistive HTTP status codes. They are essential in the daily site support. 410 and 451 codes mean that some information was previously placed here, but it is no longer available. More →
In a mobile search, preference is given to those sites that are adapted for viewing on mobile devices. It means that you can no longer ignore site optimization for mobile users. Here, we describe the basic rules for optimizing your site. More →
It is important to configure redirection not to lose traffic passing through external links. Also it helps search engines to correctly index the content. Specific type of redirect can have an impact on SEO promotion of your site. In this article, we give brief recommendations on what redirect you might use. More →
Is it possible to attract visitors without spending a penny? Of course it is. But you will need to invest your own time and energy, so free promotion is a relative concept. Today we will tell you what you can do to promote the site without financial investments. More →
Content marketing is still not an entirely understandable channel for business promotion. We strongly recommend that you pay close attention to the texts on your sites. First of all, they should be useful to visitors. Search engines strictly monitor the quality of texts, so do not delay content optimization for tomorrow.
Ordering content marketing services, the client expects to pay money and get the quick result. However, expectations and reality often diverge. Let’s think why this happens. More →
Reputation can influence the development of your business. Here, we are going to discuss how to properly manage it on the network.
Reputational risks are possible in any business regardless of the scope of activities and the size of the organization. Before making a decision to buy goods or order services, consumers are More →