Links are one of the fundamental factors of site ranking in SERP. Each link has its own anchor: this is the text users see. Ideally, it should be clear from that text where this or that link leads. Key phrases are used as anchors. Everything seems to be simple, but in writing anchors there are some nuances that can reduce the progress.
Anchors have two major functions: More →
In previous article we discussed what breadcrumbs mean in web design and how they can improve your site. This time we offer you several tips on creating effective breadcrumbs.
You can create a navigation chain in many ways: using PHP, CSS, plug-ins for popular CMS, etc. Whatever method you choose, follow these tips: More →
Breadcrumbs are a navigation chain on the site that shows the path from the current page back to the home page. They were first used in file managers such as Norton Commander and showed the path to the root folder. Why do people use this duplicate navigation on the site? How does it affect usability? How to implement it? Find answers to the most popular questions about breadcrumbs in our new article. More →
The shopping cart is an integral element of any e-commerce site, and it is extremely important here to take into account a number of nuances in order to successfully bring the user to the purchase. Today we will talk about some proven ways to improve your shopping cart. More →
From a technical point of view, a lending page and a full-fledged site have much in common. Domain, template, content, registration form – these elements are everywhere. But it is difficult to promote landing pages using SEO methods. There are at least 4 reasons why: More →
According to statistics, about 80% of shopping cart conversions do not end with purchases. Such a high bounce rate has many reasons: some people are not ready to make an order right now and postpone it, someone finds the delivery too expensive, other customers need more information about the product they are looking for, etc. Thoroughly thought out shopping cart that offers information and assistance can reduce the bounce rate.
In previous article we have already discussed some important tips to know when working with semantic core. At the first stage of semantic core formation, your goal is to get the most complete list of queries. Here, we will talk about ways to construct it. More →
Before starting to construct the core, you need to understand a number of important points. From SEO point of view all queries can be classified into:
- Informational (‘how to do smth’) and commercial (‘buy smth’).
- High-frequency, mid-frequency and low-frequency queries.
- Highly competitive, medium-competitive and low-competitive. More →
The product card is a conversion page of an online store that provides sales. Usually it gets targeted traffic. The low conversion rate may indicate that a product card has some flaws. Today we will talk about common product card mistakes. More →
Before you start your landing page promotion, you have to literally bring it to perfection first. Do not hope, that scratchy page will generate lots of leads. You can start the promotion only when the content, design and usability are carefully elaborated.
Here, we offer you some useful ways to promote the landing page. More →