We write about site optimization a lot, but we rarely discuss technical issues. In the meantime, they are important: a basic understanding of how everything ‘inside’ the site is arranged and how search engines and web resources communicate clarifies the need for some optimization aspects. Today we will try to put a complex topic simple. More →
Circular references are active references that lead to the same page on which the user is currently located. They occur quite frequently, and probably you can find several such links on your site. The question is whether they harm the site in terms of SEO and usability and whether they should be avoided. Let’s discuss it today. More →
In previous article, we have types of queries in relation to their business value and geographical location. This article covers other types of queries according to information needs of users.
So depending on the intent of a user, search queries are divided into the following groups: More →
In previous article, we have discussed frequency related types of queries. This article covers other important types of queries you should know.
In terms of business value, there are 2 groups of queries: More →
Before launching contextual advertising or starting site promotion it is essential to construct a semantic core. It is a list of queries which help users to find your site in search engine results. To create a good semantic core, it is important to understand what types of search requests exist and how to work with them. More →
Moving to a new domain is always associated with a number of difficulties. Firstly, you need to transfer the files and the database so that the site works without interruption. Secondly, it is necessary to carry out a number of actions aimed traffic and ranking maintenance. Experienced specialists can perform this operation in their sleep. But first-time webmasters have a lot of questions – and we try to address them in our article. More →
Everything is on the Internet today – calls, documents, task planners, bookkeeping, customer bases, correspondence, etc. Right now hundreds and thousands of companies around the world are thinking how to simplify your workflow. Here we have compiled a list of services that are used in almost every modern company. More →
Each site has its own requirements for the home page depending on the purpose and subject. Nevertheless, there are general optimization tips, and we will discuss them today.
Start with setting goals: who are a target audience of your site and what tasks it should handle. The home page is the front door, and users should quickly understand the topic of the site and More →
Crowd marketing is an Internet technology of advertising goods or brands through recommendations and customer reviews published on thematic forums, blogs and portals.
Such comments and reviews may (or may not) contain a backlink to the site. This type of advertising comes from ordinary users of forums, question-answer services, etc., who tell a story about particular goods/service/company. A user can also be a topic starter and More →
Usability of a site is a degree of its convenience for users. If a site has a good usability, a person will quickly receive the necessary information and perform the targeted action. To understand how comfortable your site is, you need to audit its usability. Here, you can learn how to do it.
Usability audit is needed in at least three cases: More →