Each user has got a 404 error at least once. As a rule, people immediately leave 404 error page. But if you are the owner of the site, you do not want the visitors you spend money and time to attract just leave. What to do? It is important to correctly configure and design the page that is not found, so that traffic remains on the site. In this article we will discuss how to do this. More →
Search engines evaluate sites by hundreds of factors, including looking at how much users like your site. The degree of satisfaction of visitors and their reaction to the pages is measured on the basis of various signals – let’s talk about them and in our new article. More →
We write about site optimization a lot, but we rarely discuss technical issues. In the meantime, they are important: a basic understanding of how everything ‘inside’ the site is arranged and how search engines and web resources communicate clarifies the need for some optimization aspects. Today we will try to put a complex topic simple. More →
Circular references are active references that lead to the same page on which the user is currently located. They occur quite frequently, and probably you can find several such links on your site. The question is whether they harm the site in terms of SEO and usability and whether they should be avoided. Let’s discuss it today. More →
In previous article, we have types of queries in relation to their business value and geographical location. This article covers other types of queries according to information needs of users.
So depending on the intent of a user, search queries are divided into the following groups: More →
In previous article, we have discussed frequency related types of queries. This article covers other important types of queries you should know.
In terms of business value, there are 2 groups of queries: More →
Before launching contextual advertising or starting site promotion it is essential to construct a semantic core. It is a list of queries which help users to find your site in search engine results. To create a good semantic core, it is important to understand what types of search requests exist and how to work with them. More →
Moving to a new domain is always associated with a number of difficulties. Firstly, you need to transfer the files and the database so that the site works without interruption. Secondly, it is necessary to carry out a number of actions aimed traffic and ranking maintenance. Experienced specialists can perform this operation in their sleep. But first-time webmasters have a lot of questions – and we try to address them in our article. More →
Everything is on the Internet today – calls, documents, task planners, bookkeeping, customer bases, correspondence, etc. Right now hundreds and thousands of companies around the world are thinking how to simplify your workflow. Here we have compiled a list of services that are used in almost every modern company. More →
Each site has its own requirements for the home page depending on the purpose and subject. Nevertheless, there are general optimization tips, and we will discuss them today.
Start with setting goals: who are a target audience of your site and what tasks it should handle. The home page is the front door, and users should quickly understand the topic of the site and More →