Usability of a site is a degree of its convenience for users. If a site has a good usability, a person will quickly receive the necessary information and perform the targeted action. To understand how comfortable your site is, you need to audit its usability. Here, you can learn how to do it.
Usability audit is needed in at least three cases: More →
Attracting visitors to the site is only half the battle. It is important to keep people and motivate them to perform the targeted action (buy the product, order the service, pay for the subscription, install the application, etc.). If you are planning to invest in advertising, first analyze your website and marketing strategy: can they provide sufficient conversion? Do not know what to look for in the analysis? We will tell you what is important to consider for turning visitors into customers. More →
In previous article, we’ve discussed what are branded keywords and how search engines handle them. Here we offer some tips to promote your website using branded keywords.
In order to improve the ranking using branded keywords, you have to: More →
Branded keywords are search queries that consist of the name of the brand or company without any clarification. Mercedes, Chanel, Sony and other similar requests are referred as branded keywords.
Search engines cannot accurately determine for what purpose the user makes such a request. A person may want to buy a Mercedes, find the nearest dealer, read the history of the brand or just watch photos. Therefore, some search engines seek to display More →
A website of the company is a business tool. It must successfully solve the problem of attracting customers, increasing orders and sales. To achieve this goal, it is necessary to follow several basic rules. Here we offer you a checklist of ten items to optimize your business site: check if the conditions are fulfilled in your case.
To begin with, LSI phrases can be divided into two categories: synonymous and related. The first group of words allows to avoid numerous repetitions of the keyword through the text, the second one helps to reveal its topic. We can assume that LSI phrases will be low-frequency requests, but this is not entirely true. There may be words and phrases of different frequency among them.
Let’s look at some free ways to construct the LSI semantic core. More →
The term LSI (latent semantic indexing) appeared with Panda algorithm launch, but it gained popularity just after Google’s breakthrough in the field of semantic search and the launch of the Hummingbird algorithm. Due to this search engine began to evaluate the relevance of the content not only on the basis of the keyword occurrence, but rather More →
In the previous article, we discussed what viral marketing is, and how to apply it to your business. This time, let’s consider some popular techniques and methods to create and effectively distribute viral content.
There are several methods to make users share your video or other content. More →
While some advertisers budget lots of money, others successfully run advertising campaigns with minimal losses of time and money. How do they do it? The secret is simple: they managed to create a unique advertising product, which became so popular that users of social networks spread it on the Internet themselves. This technique of advertising distribution is called viral marketing. More →
Before you start promoting your site, you should conduct a series of preparatory activities that will allow you to evaluate the potential costs of time and money. This includes the analysis of keywords and competitors in your business niche. Here you find five steps the owner of the site should pass through.