Everything is on the Internet today – calls, documents, task planners, bookkeeping, customer bases, correspondence, etc. Right now hundreds and thousands of companies around the world are thinking how to simplify your workflow. Here we have compiled a list of services that are used in almost every modern company. More →
Each site has its own requirements for the home page depending on the purpose and subject. Nevertheless, there are general optimization tips, and we will discuss them today.
Start with setting goals: who are a target audience of your site and what tasks it should handle. The home page is the front door, and users should quickly understand the topic of the site and More →
Crowd marketing is an Internet technology of advertising goods or brands through recommendations and customer reviews published on thematic forums, blogs and portals.
Such comments and reviews may (or may not) contain a backlink to the site. This type of advertising comes from ordinary users of forums, question-answer services, etc., who tell a story about particular goods/service/company. A user can also be a topic starter and More →
Usability of a site is a degree of its convenience for users. If a site has a good usability, a person will quickly receive the necessary information and perform the targeted action. To understand how comfortable your site is, you need to audit its usability. Here, you can learn how to do it.
Usability audit is needed in at least three cases: More →
Attracting visitors to the site is only half the battle. It is important to keep people and motivate them to perform the targeted action (buy the product, order the service, pay for the subscription, install the application, etc.). If you are planning to invest in advertising, first analyze your website and marketing strategy: can they provide sufficient conversion? Do not know what to look for in the analysis? We will tell you what is important to consider for turning visitors into customers. More →
In previous article, we’ve discussed what are branded keywords and how search engines handle them. Here we offer some tips to promote your website using branded keywords.
In order to improve the ranking using branded keywords, you have to: More →
Branded keywords are search queries that consist of the name of the brand or company without any clarification. Mercedes, Chanel, Sony and other similar requests are referred as branded keywords.
Search engines cannot accurately determine for what purpose the user makes such a request. A person may want to buy a Mercedes, find the nearest dealer, read the history of the brand or just watch photos. Therefore, some search engines seek to display More →
A website of the company is a business tool. It must successfully solve the problem of attracting customers, increasing orders and sales. To achieve this goal, it is necessary to follow several basic rules. Here we offer you a checklist of ten items to optimize your business site: check if the conditions are fulfilled in your case.
To begin with, LSI phrases can be divided into two categories: synonymous and related. The first group of words allows to avoid numerous repetitions of the keyword through the text, the second one helps to reveal its topic. We can assume that LSI phrases will be low-frequency requests, but this is not entirely true. There may be words and phrases of different frequency among them.
Let’s look at some free ways to construct the LSI semantic core. More →
The term LSI (latent semantic indexing) appeared with Panda algorithm launch, but it gained popularity just after Google’s breakthrough in the field of semantic search and the launch of the Hummingbird algorithm. Due to this search engine began to evaluate the relevance of the content not only on the basis of the keyword occurrence, but rather More →