There is a common opinion that contextual ad is a quick way to improve sales: set up, launch, profit. But actually it is a quick way to attract traffic, which has not so much in common with leads and conversion. Wrong attitude and expectations provoke a lot of shortcomings in advertising setup. Three whales of sales – targeting, announcement and landing – lose strength and ruin the success of the whole campaign. Here, we’re going to correct these mistakes. More →
In previous article, we have discussed the fundamentals of trigger mailing marketing. Here we will tell you about ways to return the user on your site using personalized mailing.
This list of scenarios and tips actually is basic, and you can develop many more different scenarios. Each business has lots of individual triggers to create marketing mailing. But remember: flooding subscribers with messages is a bad style – choose triggers thoroughly so that users do not come under pressure. More →
Customer emailing is a hot-button topic for any business. Everyone understands the importance of processing a list of contacts, reminding of their sites, and returning visitors to the site for shopping. But not everyone can imagine what exactly to do, what algorithm to use, and what to write in email. In this article we will discuss basic principles of triggered mailing marketing. More →
The traffic attracted to your site costs a lot of effort and money, so it is important to convert as many site visitors as possible to clients, or better – regular customers. At least, you can gather user contacts for further interaction. Widgets can easily cope with this task. Pop-up windows help you to create an interactive site that can guess the desires of users and to provide useful information at the right time. More →
Careful study of the portrait of the target audience will significantly expand the number of search requests, and draw new customers to the site. Previously, we have discussed what the target audience is. Here, we are going to describe basic methods of defining it. More →
Many companies use on the Internet just the same approaches as in the offline – they advertise their goods to a wide audience hoping that it will meet its addressee. Meanwhile, network can help you accurately find those who are interested in your product. You just have to define who your customers are. Today, let’s talk about how to identify the target audience and use this data for successful business development. More →
In previous article, we have discussed defining SMART goals in your digital marketing campaign. This time, we are going discuss measuring and analyzing the effectiveness of popular marketing channels.
Today, you can find all the information needed to measure ROI. However, even with all data available, advertisers sometimes cannot determine which parameters to look at, where and how to access them, etc. We have collected tips and recommendations on measuring the effectiveness of digital marketing in this short article. More →
The description of the company is not just a tradition or a rule of good manners. The “About Us” page helps to increase the loyalty of visitors and search engines. Here it is necessary to describe the history of the company and the main directions of its activities, to tell about the key achievements and advantages. But is it possible to make the description of the company work on the involvement of traffic and sales growth? We share some tips in our new article. More →
In the previous article, you have learned some basic information about keywords. Also you’ve acquainted yourself with the list of elements, in which keywords should be placed. In this article we will examine these elements in more detail. More →