In previous article, we have discussed defining SMART goals in your digital marketing campaign. This time, we are going discuss measuring and analyzing the effectiveness of popular marketing channels.
Today, you can find all the information needed to measure ROI. However, even with all data available, advertisers sometimes cannot determine which parameters to look at, where and how to access them, etc. We have collected tips and recommendations on measuring the effectiveness of digital marketing in this short article. More →
The description of the company is not just a tradition or a rule of good manners. The “About Us” page helps to increase the loyalty of visitors and search engines. Here it is necessary to describe the history of the company and the main directions of its activities, to tell about the key achievements and advantages. But is it possible to make the description of the company work on the involvement of traffic and sales growth? We share some tips in our new article. More →
In the previous article, you have learned some basic information about keywords. Also you’ve acquainted yourself with the list of elements, in which keywords should be placed. In this article we will examine these elements in more detail. More →
When a user is looking for something on the Internet, they enter a search query, in response to which search engines offer a list of suitable pages.
But how does the search engine determine their relevance? One of the factors is the correspondence of the text on the page to the query being entered. By placing keywords, people let search engines understand that this is the information a user is interested in. More →
In previous article, we’ve discussed what EFAIL vulnerability is and how it works. Now, we are going to answer frequently asked questions about EFAIL.
Does a problem concern only email clients? Or should I abandon the encryption programs at all? More →
The Computer Security Expert Group found a critical vulnerability in popular e-mail public key encryption systems – PGP (and its free alternative GPG) and S/MIME. The EFAIL vulnerability can be used to fully decrypt messages, including those sent earlier. Professor Münster University of Applied Sciences Sebastian Schinzel reported on the problem.
EFAIL allows attackers to decrypt messages without owning a private key. Researchers and More →
What about the mobile version of the site? It should be made separately?
In general, there are two ways to make sure that the site is normally displayed on both a mobile device and a computer. First: two different versions of the site are made, and users get the appropriate version depending on devices they visit the site with. Second: the site automatically More →
Do I need a hefty server for a site?
You need a server, of course. But usually site owners buy computing power from third-party companies. This service is called hosting. Today there are lots of companies providing hosting services with different prices, equipment and Internet speed in datacenters (special buildings where server equipment is installed). If you need hosting for a simple site, you usually buy so-called More →
What is a site?
A site is a set of connected and linked pages with text, pictures, different media, etc. If you read this article in a browser, More →