Sometimes people unfamiliar with the specifics of writing content think that this is a five-finger exercise. However, in order to create a couple of pages of unique text, it is necessary to carry out a substantive investigation that cannot be done in 30 minutes. More →
My site uses HTTP, and everything is fine. Why do I need HTTPS?
Search engines are paying particular attention to data transmission security. More than 50% of top 10 sites use HTTPS (even more than 60% for high frequency sites). In a year or two, this proportion will be close to 100%. In order not to lose an advantage over competitors, you need to hurry up and migrate to HTTPS.
I understand that HTTPS is crucial for online shops and services that use personal data. But I have an ordinary online business card – what data do I need to encrypt?
The browser history is also confidential information that can be used by intruders. Furthermore, browsers mark HTTP results as unsafe. This will surely affect your position in search results, even if it’s just a business card.
Does migration to HTTPS lead to traffic drop?
Yes, it can happen. But if everything is done according to the instructions, then the traffic drawdown is minimal. As a rule, traffic grows a little after migration. It is recommended to move to HTTPS in off season – then you can fully restore the positions by the time demand increases.
Can I transfer to HTTPS just some part of the site (e.g. personal account and payment pages)?
Yes, you can, and webmaster often did so several years ago. But to ensure full protection of connections and gain higher positions in search results, it is recommended to move the whole site to HTTPS.
Does HTTPS protect the site from hacking?
HTTPS only provides the security of data transmission. There are other ways to protect the database and site files from hacking.
Before moving your site to HTTPS, you need to prepare it:
- Ensure your hosting provider supports SSL certificates. If there is suddenly no SSL support, you need to change provider before continuing migration.
- Replace More →
HTTPS makes the Internet safer. Among other things, HTTPS support increases the chances of taking higher positions in search results. To add HTTPS to your site you should generate validated SSL certificate. But before you start moving, you must select a type of certificate that suits you best. Depending on the level of verification, certificates can be of three types: More →
There is a common opinion that contextual ad is a quick way to improve sales: set up, launch, profit. But actually it is a quick way to attract traffic, which has not so much in common with leads and conversion. Wrong attitude and expectations provoke a lot of shortcomings in advertising setup. Three whales of sales – targeting, announcement and landing – lose strength and ruin the success of the whole campaign. Here, we’re going to correct these mistakes. More →
In previous article, we have discussed the fundamentals of trigger mailing marketing. Here we will tell you about ways to return the user on your site using personalized mailing.
This list of scenarios and tips actually is basic, and you can develop many more different scenarios. Each business has lots of individual triggers to create marketing mailing. But remember: flooding subscribers with messages is a bad style – choose triggers thoroughly so that users do not come under pressure. More →
Customer emailing is a hot-button topic for any business. Everyone understands the importance of processing a list of contacts, reminding of their sites, and returning visitors to the site for shopping. But not everyone can imagine what exactly to do, what algorithm to use, and what to write in email. In this article we will discuss basic principles of triggered mailing marketing. More →
The traffic attracted to your site costs a lot of effort and money, so it is important to convert as many site visitors as possible to clients, or better – regular customers. At least, you can gather user contacts for further interaction. Widgets can easily cope with this task. Pop-up windows help you to create an interactive site that can guess the desires of users and to provide useful information at the right time. More →
Careful study of the portrait of the target audience will significantly expand the number of search requests, and draw new customers to the site. Previously, we have discussed what the target audience is. Here, we are going to describe basic methods of defining it. More →
Many companies use on the Internet just the same approaches as in the offline – they advertise their goods to a wide audience hoping that it will meet its addressee. Meanwhile, network can help you accurately find those who are interested in your product. You just have to define who your customers are. Today, let’s talk about how to identify the target audience and use this data for successful business development. More →