Website design directly influences customers’ behavior. Attractive and fresh design can establish trust, while old-style one evoke sensation of abandonment and disuse. So, probably, business goes blue and the owner doesn’t really care about visitors.
Pay attention to first warning shots – conversion goes down, the position in the search engine results has become lower, and the number of visitors is decreasing. This is a consequence, and the reason is that the site is outdated. We offer you some tips which help you understand how to detect first signs and take action timely.
The main features of an obsolete site design are:
- Flash content.
- Realistic noughties-style elements.
- Bright or too original fonts.
- The abundance of effects – shadows, reflections etc.
- Background patterns, textures, details.
- Classic flat design.
- The company’s corporate identity is not taken into account.
Design can still be considered relevant if there are:
- Simple and clear typography.
- Some elements of flat design (blocks, buttons, etc.).
- The color scheme built on bright triads.
- Shadows recreating the impression of layering.
The company is not static – employees come and go, business gains new directions, the company forks some branches and thus rebuilds the internal system of subordination. Changes should be reflected in the structure of the site. It certainly seems to be clear, logical, and optimal when you created your site. But is it still so now? Difficult, clumsy structure is a sure way to lose customers.
Messed up URLs is a huge disadvantage, indirectly related to poorly organized structure. One of the laws of modern SEO says that URLs should be human readable. You can still find resources where this postulate is not respected though. It has a negative impact on how search algorithms estimate your resource. Users also notice it: pretty URL address helps to navigate the site, and the messed up one causes confusion and doubts about the security of the resource.