How to Prepare a Blog Article for Publication: Working With Text

Have you hired a skilled copywriter for creating effective texts? Great, but this is only half the battle as finished articles have to be “fully packaged”: this includes proofreading and editing the text, adding images, writing messages and liners for social networks, etc.

In this series, we will go through all stages of raw material processing and show you what tools and approaches can help you not to waste useful content. The first chapter is devoted to working with the text itself.

  • Uniqueness. If the text is written by an untrusted author, or your SEO specialist requires the highest uniqueness point, you have to check the article yourself. This also helps when you study texts of your competitors. There are lots of useful online tools that perform a wide variety of tasks, including uniqueness check, semantic analysis, SEO metrics analysis, and many more.
  • Accuracy. Qualified authors check their texts themselves. However, if you want to be sure your posts are perfect, you can hire a corrector. To check spelling and punctuation at no extra cost, use online services. In most cases, you should still pay for reviewing large texts, yet rates are very moderate. Enable spell checker in the browser – this will save you from ridiculous mistakes and typos.
  • Meaningfulness and quality of the text are best defined by a live editor. But you can use special services again. Use several tools in complex to get the whole picture. These algorithms can evaluate the readability, calculate the frequency of words in the text and compare it with natural speech.