Content Optimization by Your Own Hands: DIY Instruction for Copywriters

In order to write a modern SEO text considering query clusters, you need to collect and analyze data, and make detailed terms of reference for the text. This is a skill that any website copywriter should have. We will show how to optimize texts within the system so that search engines like them. These tips are equally useful for both informational and commercial sites.

What is important to consider when writing a modern SEO text?

  • using a query cluster (group of related keys);
  • the occurrence of a keyword in Title, H1, anchors, and page fragments;
  • characteristics of TOP-10 documents of a similar type (commercial or informational).

This set of conditions is enough to improve the pages of the site to еру ideal state – from the search engines’ point of view. As a result, your pages will be ranked higher, attracting more traffic to your site.

Remember that the semantic core must include all sorts and variations of queries related to your subject – so you get hundreds and thousands of words. The larger the list, the more successfully you can apply query groups on each page. Therefore, use all sources of relevant semantics, expand the list of low-frequency queries and search hints. Do not forget to clear your list of irrelevant words (not related to your topic and business).  If you use automatic collection tools, they inevitably fall into semantic list.

After analyzing the competitors, a site owner can get an almost complete technical assignment for your pages: what keywords should be added to the current text, to the Title and H1, to pictures or signatures etc. For example, you can ask for links to competitors’ sites so you can get an idea about the reference texts.

It is important to note that blind text optimization without previous analysis is strongly not recommended. Using the available analytical tools, you can exactly determine what type of content search engines appreciate best. Use this advantage when optimizing texts and page headers of your site.