Have you hired a skilled copywriter for creating effective texts? Great, but this is only half the battle as finished articles have to be “fully packaged”: this includes proofreading and editing the text, adding images, writing messages and liners for social networks, etc.
In this series, we will go through all stages of raw material processing and show you what tools and approaches can help you not to waste useful content. The first chapter is devoted to working with the text itself. More →
Before you start searching for bloggers, look at your target audience portrait again, and also analyze the budget you are ready to allocate for advertising with the help of opinion leaders. If the budget is small, it is better to pay attention to bloggers with 20-40 thousand subscribers. Probably, you can work on a barter basis: More →
All famous brands developing offline over the years create their pages on social networks today. In fact, many of them lay an emphasis on Instagram, because it is intuitive and clear to users all over the world, and advertising here is as native as possible. Nowadays Instagram is becoming more and more popular in promoting goods and services. More →
In order to write a modern SEO text considering query clusters, you need to collect and analyze data, and make detailed terms of reference for the text. This is a skill that any website copywriter should have. We will show how to optimize texts within the system so that search engines like them. These tips are equally useful for both informational and commercial sites.
What is important to consider when writing a modern SEO text? More →
Summer is a great time to bring fresh colors to your project. Let’s discuss key graphic design trends of summer 2019. More →
So, you have created your mobile application, what’s next? Every business owner faces this issue after their own mobile application is up and running. Unfortunately, many of them do not know the work on the application should continue after its launch. As a matter of experience, we offer you basic tips on how to deal with some tasks that are likely to appear. More →
Website design directly influences customers’ behavior. Attractive and fresh design can establish trust, while old-style one evoke sensation of abandonment and disuse. So, probably, business goes blue and the owner doesn’t really care about visitors.
Pay attention to first warning shots – conversion goes down, the position in the search engine results has become lower, and the number of visitors is decreasing. This is a consequence, and the reason is that the site is outdated. We offer you some tips which help More →
The main purpose of creating landing pages is to sell or promote a specific product. Landings designed to solve this problem must have very specific qualities and technical characteristics. Let’s talk about main components that make up a successful sales-oriented landing page. More →
Earlier we’ve discussed basic ideas, methods and tools of social media marketing. Now we are going to learn essential steps of creating effective SMM strategy.
1. Determine the main goals. Like any other PR campaign, promotion in social networks begins with setting goals. It is a mistake to believe that SMM is aimed only at collecting More →
Some fundamental ideas of SMM were discussed in our previous article. Here, we offer you some tools and mechanisms to increase traffic and sells through SMM.
The main tools are divided into three classes: white, gray and black. The last two categories More →