Earlier we’ve discussed basic ideas, methods and tools of social media marketing. Now we are going to learn essential steps of creating effective SMM strategy.
1. Determine the main goals. Like any other PR campaign, promotion in social networks begins with setting goals. It is a mistake to believe that SMM is aimed only at collecting More →
Some fundamental ideas of SMM were discussed in our previous article. Here, we offer you some tools and mechanisms to increase traffic and sells through SMM.
The main tools are divided into three classes: white, gray and black. The last two categories More →
Today, successful business cannot do it without promotion in social networks, as this is where most of the potential consumers live. SMM is not a new trend, but rather an obligatory attribute of an advertising campaign. Ignoring such a tool is losing the lion’s share of the audience. In this article we discuss SMM fundamentals. More →
To make your site work in full force and effect, not only a catchy design or a quality product is needed. A competent promotion in the World Wide Web is also the must. The tracking of resource’s main components can clarify how viable it actually is. In this article we will learn some fundamental rules and suggest initial steps and fixes. More →
Every company wants to have a good sales manager, because the size of customer base largely depends on this person. However, it is not an easy task, so often lead processing, negotiations etc. devolve on the head or other employees. Here, we are going to discuss basic roles in sales management team. More →
In this article series we are going to discuss sales fundamental concepts and ideas.
Lead is an appeal to the company. Lidgen (or lead generation) is a way to get leads, that is, some kind of incoming flow. The task of leads is to More →
In previous article, we have discussed general approaches of website redesign. Here we are going to investigate core goals of this procedure.
What exactly is the purpose of the site redesign and refinement? Is it worth spending money, or More →
Updating your electronic catalog of goods or services is an integral part of competitive battle. If you want to hold your ground, and stay the best in your brunch, then you have to work diligently to ensure your website is both convenient and outstanding. More →
Sometimes people unfamiliar with the specifics of writing content think that this is a five-finger exercise. However, in order to create a couple of pages of unique text, it is necessary to carry out a substantive investigation that cannot be done in 30 minutes. More →
My site uses HTTP, and everything is fine. Why do I need HTTPS?
Search engines are paying particular attention to data transmission security. More than 50% of top 10 sites use HTTPS (even more than 60% for high frequency sites). In a year or two, this proportion will be close to 100%. In order not to lose an advantage over competitors, you need to hurry up and migrate to HTTPS.
I understand that HTTPS is crucial for online shops and services that use personal data. But I have an ordinary online business card – what data do I need to encrypt?
The browser history is also confidential information that can be used by intruders. Furthermore, browsers mark HTTP results as unsafe. This will surely affect your position in search results, even if it’s just a business card.
Does migration to HTTPS lead to traffic drop?
Yes, it can happen. But if everything is done according to the instructions, then the traffic drawdown is minimal. As a rule, traffic grows a little after migration. It is recommended to move to HTTPS in off season – then you can fully restore the positions by the time demand increases.
Can I transfer to HTTPS just some part of the site (e.g. personal account and payment pages)?
Yes, you can, and webmaster often did so several years ago. But to ensure full protection of connections and gain higher positions in search results, it is recommended to move the whole site to HTTPS.
Does HTTPS protect the site from hacking?
HTTPS only provides the security of data transmission. There are other ways to protect the database and site files from hacking.