Basic Principles of Website Composition

There are many different opinions regarding good site design. Some specialists advise to bet on usability and minimalism, some of them recommend adding more artistic elements and breaking the rules. Today, we will discuss the cornerstone of good web design – the composition of a site.

Considering the question of the composition, several fundamental principles should be noted.

  • Accentuation. This is a very a powerful tool that highlights the most important parts of the site. It is necessary to determine beforehand how and where accents will be placed; you must create a hierarchy of importance of each element and emphasize the first item of the list. Remember: too many accents on one page are difficult to perceive.
  • Contrast. In web design it can be achieved in various ways, e.g. by means of color schemes, font size and type, arrangement of elements, etc. Contrasts create visual variety and help to avoid mediocrity.
  • Repetition. This principle involves the repeated use of the same visual elements in different ways. Repetition may be expressed in different ways (e.g. using the same colors, shapes, lines, fonts, images, and due to common approach to styling). Probably, the main advantage of this principle is predictability; users expect to see familiar elements and quickly understand what to do next.
  • Balancing. This principle is based on the idea of allocation of elements within a page and their correlation with the general ‘visual load’ balancing. Balance is of two kinds: symmetrical and asymmetrical.

This review is rather superficial; still, it provides you with a general idea of how site composition could be improved.