Sites that break rules of search engines can be put under special algorithms usually called filters. As a result, the positions of some pages degrade or the entire site is excluded of the index. Today we will discuss how to find out if the site is penalized by search engines.
Filters can be imposed for different reasons:
- Non-unique content;
- Too many keywords per text;
- Random link building;
- Behavioral indicators cheating;
- Aggressive advertising, pop-ups;
- Malicious techniques such as clickjacking, etc.
Each search engine has its own demands regularly updated and supplemented. The purpose of filtering is to improve search quality.
If you notice that the site’s position has drastically slipped, and the traffic has dropped, this is a serious reason to check the site for filters then. Here is how to do this:
- Check traffic and the number of pages in the index. You can evaluate traffic using the analytics system. To quickly check the number of pages in the index, use the search engine and type the query site:yourdomain.com (without a space). A sharp reduction in the number of pages is a sure sign of filtering.
- Brand requests. This method is good if you buy a domain and want to check if sanctions are put upon it. To do this, go to the search engine and make a brand request like yourdomain com (that is, the address of the site with a space instead of a dot). If the first result does not show a domain you are looking for, then there is certainly something wrong with it.
- Use online site analysis services. On the Internet, there are lots of services that can analyze the possible sanctions put by search engines. Even if the filter is not imposed, the service will still warn you of possible problems.