In previous article, we’ve discussed what are branded keywords and how search engines handle them. Here we offer some tips to promote your website using branded keywords.
In order to improve the ranking using branded keywords, you have to: More →
Branded keywords are search queries that consist of the name of the brand or company without any clarification. Mercedes, Chanel, Sony and other similar requests are referred as branded keywords.
Search engines cannot accurately determine for what purpose the user makes such a request. A person may want to buy a Mercedes, find the nearest dealer, read the history of the brand or just watch photos. Therefore, some search engines seek to display More →