Monthly Archives: November 2017

What are branded keywords?

Branded keywords are search queries that consist of the name of the brand or company without any clarification. Mercedes, Chanel, Sony and other similar requests are referred as branded keywords.

Search engines cannot accurately determine for what purpose the user makes such a request. A person may want to buy a Mercedes, find the nearest dealer, read the history of the brand or just watch photos. Therefore, some search engines seek to display More →