A website of the company is a business tool. It must successfully solve the problem of attracting customers, increasing orders and sales. To achieve this goal, it is necessary to follow several basic rules. Here we offer you a checklist of ten items to optimize your business site: check if the conditions are fulfilled in your case.
To begin with, LSI phrases can be divided into two categories: synonymous and related. The first group of words allows to avoid numerous repetitions of the keyword through the text, the second one helps to reveal its topic. We can assume that LSI phrases will be low-frequency requests, but this is not entirely true. There may be words and phrases of different frequency among them.
Let’s look at some free ways to construct the LSI semantic core. More →
The term LSI (latent semantic indexing) appeared with Panda algorithm launch, but it gained popularity just after Google’s breakthrough in the field of semantic search and the launch of the Hummingbird algorithm. Due to this search engine began to evaluate the relevance of the content not only on the basis of the keyword occurrence, but rather More →
In the previous article, we discussed what viral marketing is, and how to apply it to your business. This time, let’s consider some popular techniques and methods to create and effectively distribute viral content.
There are several methods to make users share your video or other content. More →