Monthly Archives: September 2017

What is viral marketing and how to apply it to your business?

While some advertisers budget lots of money, others successfully run advertising campaigns with minimal losses of time and money. How do they do it? The secret is simple: they managed to create a unique advertising product, which became so popular that users of social networks spread it on the Internet themselves. This technique of advertising distribution is called viral marketing. More →

What Is Anchor Link and How to Use It in Website Promotion?

Links are one of the fundamental factors of site ranking in SERP. Each link has its own anchor: this is the text users see. Ideally, it should be clear from that text where this or that link leads. Key phrases are used as anchors. Everything seems to be simple, but in writing anchors there are some nuances that can reduce the progress.

Anchors have two major functions: More →