While some advertisers budget lots of money, others successfully run advertising campaigns with minimal losses of time and money. How do they do it? The secret is simple: they managed to create a unique advertising product, which became so popular that users of social networks spread it on the Internet themselves. This technique of advertising distribution is called viral marketing. More →
Before you start promoting your site, you should conduct a series of preparatory activities that will allow you to evaluate the potential costs of time and money. This includes the analysis of keywords and competitors in your business niche. Here you find five steps the owner of the site should pass through.
Links are one of the fundamental factors of site ranking in SERP. Each link has its own anchor: this is the text users see. Ideally, it should be clear from that text where this or that link leads. Key phrases are used as anchors. Everything seems to be simple, but in writing anchors there are some nuances that can reduce the progress.
Anchors have two major functions: More →
In previous article we discussed what breadcrumbs mean in web design and how they can improve your site. This time we offer you several tips on creating effective breadcrumbs.
You can create a navigation chain in many ways: using PHP, CSS, plug-ins for popular CMS, etc. Whatever method you choose, follow these tips: More →