According to statistics, about 80% of shopping cart conversions do not end with purchases. Such a high bounce rate has many reasons: some people are not ready to make an order right now and postpone it, someone finds the delivery too expensive, other customers need more information about the product they are looking for, etc. Thoroughly thought out shopping cart that offers information and assistance can reduce the bounce rate.
In previous article we have already discussed some important tips to know when working with semantic core. At the first stage of semantic core formation, your goal is to get the most complete list of queries. Here, we will talk about ways to construct it. More →
Before starting to construct the core, you need to understand a number of important points. From SEO point of view all queries can be classified into:
- Informational (‘how to do smth’) and commercial (‘buy smth’).
- High-frequency, mid-frequency and low-frequency queries.
- Highly competitive, medium-competitive and low-competitive. More →
The product card is a conversion page of an online store that provides sales. Usually it gets targeted traffic. The low conversion rate may indicate that a product card has some flaws. Today we will talk about common product card mistakes. More →