Monthly Archives: March 2017

How to Evaluate Promotional Effectiveness?

In the process of website promotion it is important to know by what criteria to evaluate the effectiveness. Often simple metrics such as ranking or traffic are used. It could seem that the higher the visibility and attendance of the site is, the better. But the big traffic and high ranking cannot always guarantee conversions and leads. Therefore, we offer a checklist, which can help you to measure actual effectiveness of website promotion. More →