Trying to sell goods and services without defining your target customer is like driving with your eyes closed. Clear and detailed customer portrait is almost a universal tool to attract traffic. It can help you learn what is important to your customers, which product characteristics they value, and what ideas will be welcomed. Here, we offer you a short guide to making a portrait of your perfect customer. More →
When you start a new project you always devote much time to its internal optimization. But when and how should you optimize the site in the future?
It is important to understand that optimization is a constant way of thinking that helps you to look at the website through the eyes of search engines. More →