Infographic (also known as data visualization or information design) is a relatively new phenomenon, based on the theory that studies the regularities of visual perception. It is a graphical way of presenting information, data or knowledge, the purpose of which is the rapid and clear presentation of a complex piece of information. Simply put, it present the data in a structured way through graphs, charts, maps and visual stories without having to read large amounts of text. More →
Today, there is fully-featured software that can perform most routine marketing tasks in a couple of clicks. It saves you much time and money as you do not have to develop your own IT-solutions.
We offer you a short classification of the most popular services (including their field of application in the marketing processes of the company). More →
Mobile promotion is one of the most promising areas of advertising. Still, this type of advertising has a number of specific features that must be considered. You should understand that mobile promotion is a just that very kind of ad that requires special attention to user convenience, as user’s actions are limited with a small screen.
All advertising is partly annoying people, especially when you cannot get rid of it, remove or close it. We offer a list of tips to make the mobile ads comfortable for the user and profitable for the advertiser: More →
What qualities should site content have to stimulate the audience to action, attract and engage new customers? According to the results of recent content marketing study, it should be: More →
Improving conversion is directly proportional to the increase in income. In order to achieve a positive result, try to conduct a number of tests that can help you understand what components of the landing page decrease the conversion and should be reworked.
Today there are four methods that can help to double conversion rate of the landing page. More →