Monthly Archives: February 2016

How to Use Social Media Marketing Effectively

If you know what your consumers really want, then social media can help you promote your brand.

One of the main problems is that many marketers do not realize the true value of SMM. They perceive social networks as a tool for increasing sales, while it is primarily a platform for building good relations with existing and potential customers. Moreover, social networks are More →

Image Optimization

High quality graphic resource is an essential part of the site because it can attract the attention of both visitors and search engines. Nowadays, users are very hard to please, that is why sites that use poor quality images are difficult to promote. The small amount of time that visitors spend on the site increase bounce rate, and thus has a negative impact on its ranking. More →

How Does Usability Affect Conversion?

 The simplicity and convenience of particular site elements and navigation directly affect the conversion and user loyalty. Useful content and exclusive design obviously cannot help to attract potential customers and convert visits into calls, requests and purchase, if the interface is too hard to perceive or navigation is inconvenient.

Smart usability is the key to a high conversion without increasing traffic volume; More →

What Is Lead Generation

Lead generation is a procedure of obtaining information about potential clients of a company and using it for further brand promotion.

For instance, in some common shop or office, a lead is just an interest of a client; correspondingly, on the Internet, a lead is a completed form on the web resource. When a visitor performs a specified action (leaving requests, subscribing to news, downloading some data, and so forth), a site owner gets access to some personal information (e.g., name and email address). More →