Today, there are lots of landing page analyzers and optimization tools. However, it is not enough to know basic principles of the tool – you also have to understand how to benefit from its usage: how to set up the analysis, what actions and what audience to monitor, what behavioral factors to pay attention to.
There are two approaches to landing page analysis: More →
Much has been said about the efficiency of a popular internet marketing tool known as a landing page. Unfortunately, such a keen interest to this tool is an inexhaustible source of myths many customers still believe in. Let’s work through these myths thoroughly to get a more realistic representation of landing page functionality. More →
Today retargeting and remarketing are very popular terms, and lots of users say that site performance will definitely benefit from it. But what does this term mean?
Retargeting (also known as behavioral retargeting or remarketing) is an online advertisement mechanism that delivers ads to users that have already visited an advertiser’s site. Or, in other words, it is a repeated advertisement of the site that a consumer visited earlier (especially if this visit did not result in a sale). More →
Semantic core is an extensive list of key phrases for your site. When creating it following objectives are pursued:
- Finding the least competitive requests;
- Involving the target audience;
- Developing or modifying the site structure. More →
Not so long ago, to find necessary information on the Internet, user had to send a request to one of the top search engines through a desktop computer or laptop. Today, the process of finding information is bound neither to a single device, nor to one or two search engines. Modern user has multiple devices constantly connected to the Internet, and increasingly seeks for information not through global search engines but on specialized sites.
Here, the main characteristics of modern user behavior in the process of finding relevant information are listed. More →