Careful study of the portrait of the target audience will significantly expand the number of search requests, and draw new customers to the site. Previously, we have discussed what the target audience is. Here, we are going to describe basic methods of defining it. More →
Portraying the Target Audience: Basic Tips
Many companies use on the Internet just the same approaches as in the offline – they advertise their goods to a wide audience hoping that it will meet its addressee. Meanwhile, network can help you accurately find those who are interested in your product. You just have to define who your customers are. Today, let’s talk about how to identify the target audience and use this data for successful business development. More →
Measuring the Effectiveness of a Company’s Marketing Performance (Part 2)
In previous article, we have discussed defining SMART goals in your digital marketing campaign. This time, we are going discuss measuring and analyzing the effectiveness of popular marketing channels.
Measuring the Effectiveness of a Company’s Marketing Performance
Today, you can find all the information needed to measure ROI. However, even with all data available, advertisers sometimes cannot determine which parameters to look at, where and how to access them, etc. We have collected tips and recommendations on measuring the effectiveness of digital marketing in this short article. More →
What About Us: 7 Best Company Page Tips
The description of the company is not just a tradition or a rule of good manners. The “About Us” page helps to increase the loyalty of visitors and search engines. Here it is necessary to describe the history of the company and the main directions of its activities, to tell about the key achievements and advantages. But is it possible to make the description of the company work on the involvement of traffic and sales growth? We share some tips in our new article. More →
General Guidelines: How to Help Search Engines Find and Understand Your Pages (Part 2)
In the previous article, you have learned some basic information about keywords. Also you’ve acquainted yourself with the list of elements, in which keywords should be placed. In this article we will examine these elements in more detail. More →
General Guidelines: How to Help Search Engines Find and Understand Your Pages
When a user is looking for something on the Internet, they enter a search query, in response to which search engines offer a list of suitable pages.
But how does the search engine determine their relevance? One of the factors is the correspondence of the text on the page to the query being entered. By placing keywords, people let search engines understand that this is the information a user is interested in. More →
EFAIL: Main Things to Know About Critical Vulnerability (Part2)
In previous article, we’ve discussed what EFAIL vulnerability is and how it works. Now, we are going to answer frequently asked questions about EFAIL.
Does a problem concern only email clients? Or should I abandon the encryption programs at all? More →
EFAIL: Main Things to Know About Critical Vulnerability
The Computer Security Expert Group found a critical vulnerability in popular e-mail public key encryption systems – PGP (and its free alternative GPG) and S/MIME. The EFAIL vulnerability can be used to fully decrypt messages, including those sent earlier. Professor Münster University of Applied Sciences Sebastian Schinzel reported on the problem.
EFAIL allows attackers to decrypt messages without owning a private key. Researchers and More →
How Does a Site Work: 9 Questions You Hesitate to Ask (Part 3)
What about the mobile version of the site? It should be made separately?
In general, there are two ways to make sure that the site is normally displayed on both a mobile device and a computer. First: two different versions of the site are made, and users get the appropriate version depending on devices they visit the site with. Second: the site automatically More →