Portraying the Target Audience: Basic Tips

Many companies use on the Internet just the same approaches as in the offline – they advertise their goods to a wide audience hoping that it will meet its addressee. Meanwhile, network can help you accurately find those who are interested in your product. You just have to define who your customers are. Today, let’s talk about how to identify the target audience and use this data for successful business development. More →

What About Us: 7 Best Company Page Tips

The description of the company is not just a tradition or a rule of good manners. The “About Us” page helps to increase the loyalty of visitors and search engines. Here it is necessary to describe the history of the company and the main directions of its activities, to tell about the key achievements and advantages. But is it possible to make the description of the company work on the involvement of traffic and sales growth? We share some tips in our new article. More →

General Guidelines: How to Help Search Engines Find and Understand Your Pages

When a user is looking for something on the Internet, they enter a search query, in response to which search engines offer a list of suitable pages.

But how does the search engine determine their relevance? One of the factors is the correspondence of the text on the page to the query being entered. By placing keywords, people let search engines understand that this is the information a user is interested in. More →

EFAIL: Main Things to Know About Critical Vulnerability

The Computer Security Expert Group found a critical vulnerability in popular e-mail public key encryption systems – PGP (and its free alternative GPG) and S/MIME. The EFAIL vulnerability can be used to fully decrypt messages, including those sent earlier. Professor Münster University of Applied Sciences Sebastian Schinzel reported on the problem.

EFAIL allows attackers to decrypt messages without owning a private key. Researchers and More →