What is a site?
A site is a set of connected and linked pages with text, pictures, different media, etc. If you read this article in a browser, More →
Technical rundown: server response headers
As you remember, each server response includes status and headers. In the previous article, we listed all the server response statuses and named the most important of them. This time we will speak about server response headers. Let’s go back to the response example we used earlier: More →
Technical rundown: server response status
People get sites as an image in the browser. However, search robots get HTML files with certain encrypted information. For ordinary users it’s just a set of symbols, but for a robot this is a clear instruction for scanning data. In this new article you will find out what is contained in such responses, and what you first need to pay attention to for successful promotion.
The server response might look something like this: More →
How to Make a Good 404 Page
Each user has got a 404 error at least once. As a rule, people immediately leave 404 error page. But if you are the owner of the site, you do not want the visitors you spend money and time to attract just leave. What to do? It is important to correctly configure and design the page that is not found, so that traffic remains on the site. In this article we will discuss how to do this. More →
What are behavioral factors and how to optimize them?
Search engines evaluate sites by hundreds of factors, including looking at how much users like your site. The degree of satisfaction of visitors and their reaction to the pages is measured on the basis of various signals – let’s talk about them and in our new article. More →
How does HTTP protocol work?
We write about site optimization a lot, but we rarely discuss technical issues. In the meantime, they are important: a basic understanding of how everything ‘inside’ the site is arranged and how search engines and web resources communicate clarifies the need for some optimization aspects. Today we will try to put a complex topic simple. More →
What Are Circular References and Why You Should Avoid Them
Circular references are active references that lead to the same page on which the user is currently located. They occur quite frequently, and probably you can find several such links on your site. The question is whether they harm the site in terms of SEO and usability and whether they should be avoided. Let’s discuss it today. More →
The Main Types of Search Queries, Part 3
In previous article, we have types of queries in relation to their business value and geographical location. This article covers other types of queries according to information needs of users.
So depending on the intent of a user, search queries are divided into the following groups: More →
The Main Types of Search Queries, Part 2
In previous article, we have discussed frequency related types of queries. This article covers other important types of queries you should know.
In terms of business value, there are 2 groups of queries: More →
The Main Types of Search Queries, Part 1
Before launching contextual advertising or starting site promotion it is essential to construct a semantic core. It is a list of queries which help users to find your site in search engine results. To create a good semantic core, it is important to understand what types of search requests exist and how to work with them. More →