Moving To a New Domain: a Handout for Beginners

Moving to a new domain is always associated with a number of difficulties. Firstly, you need to transfer the files and the database so that the site works without interruption. Secondly, it is necessary to carry out a number of actions aimed traffic and ranking maintenance. Experienced specialists can perform this operation in their sleep. But first-time webmasters have a lot of questions – and we try to address them in our article. More →

Home Page Optimization Tips: What to Pay Attention to

Each site has its own requirements for the home page depending on the purpose and subject. Nevertheless, there are general optimization tips, and we will discuss them today.

Start with setting goals: who are a target audience of your site and what tasks it should handle. The home page is the front door, and users should quickly understand the topic of the site and More →

What Is Hidden In the Crowd: a Few Crowd Marketing Tips

Crowd marketing is an Internet technology of advertising goods or brands through recommendations and customer reviews published on thematic forums, blogs and portals.

Such comments and reviews may (or may not) contain a backlink to the site. This type of advertising comes from ordinary users of forums, question-answer services, etc., who tell a story about particular goods/service/company. A user can also be a topic starter and More →

How to Conduct Usability Audit: Tips and Tricks

Usability of a site is a degree of its convenience for users. If a site has a good usability, a person will quickly receive the necessary information and perform the targeted action. To understand how comfortable your site is, you need to audit its usability. Here, you can learn how to do it.

Usability audit is needed in at least three cases: More →

Conversion tips: how to turn visitors into customers

Attracting visitors to the site is only half the battle. It is important to keep people and motivate them to perform the targeted action (buy the product, order the service, pay for the subscription, install the application, etc.). If you are planning to invest in advertising, first analyze your website and marketing strategy: can they provide sufficient conversion? Do not know what to look for in the analysis? We will tell you what is important to consider for turning visitors into customers. More →

What are branded keywords?

Branded keywords are search queries that consist of the name of the brand or company without any clarification. Mercedes, Chanel, Sony and other similar requests are referred as branded keywords.

Search engines cannot accurately determine for what purpose the user makes such a request. A person may want to buy a Mercedes, find the nearest dealer, read the history of the brand or just watch photos. Therefore, some search engines seek to display More →