Before you start promoting your site, you should conduct a series of preparatory activities that will allow you to evaluate the potential costs of time and money. This includes the analysis of keywords and competitors in your business niche. Here you find five steps the owner of the site should pass through.
What Is Anchor Link and How to Use It in Website Promotion?
Links are one of the fundamental factors of site ranking in SERP. Each link has its own anchor: this is the text users see. Ideally, it should be clear from that text where this or that link leads. Key phrases are used as anchors. Everything seems to be simple, but in writing anchors there are some nuances that can reduce the progress.
Anchors have two major functions: More →
How to Create Breadcrumbs for Your Site
In previous article we discussed what breadcrumbs mean in web design and how they can improve your site. This time we offer you several tips on creating effective breadcrumbs.
You can create a navigation chain in many ways: using PHP, CSS, plug-ins for popular CMS, etc. Whatever method you choose, follow these tips: More →
What Are Breadcrumbs And How Do They Improve Your Site?
Breadcrumbs are a navigation chain on the site that shows the path from the current page back to the home page. They were first used in file managers such as Norton Commander and showed the path to the root folder. Why do people use this duplicate navigation on the site? How does it affect usability? How to implement it? Find answers to the most popular questions about breadcrumbs in our new article. More →
5 Tips to Improve Your Shopping Cart
The shopping cart is an integral element of any e-commerce site, and it is extremely important here to take into account a number of nuances in order to successfully bring the user to the purchase. Today we will talk about some proven ways to improve your shopping cart. More →
Landing Page SEO Promotion Difficulties
From a technical point of view, a lending page and a full-fledged site have much in common. Domain, template, content, registration form – these elements are everywhere. But it is difficult to promote landing pages using SEO methods. There are at least 4 reasons why: More →
Shopping Cart Usability Analysis
According to statistics, about 80% of shopping cart conversions do not end with purchases. Such a high bounce rate has many reasons: some people are not ready to make an order right now and postpone it, someone finds the delivery too expensive, other customers need more information about the product they are looking for, etc. Thoroughly thought out shopping cart that offers information and assistance can reduce the bounce rate.
3 Methods of Constructing the Semantic Core of the Site
In previous article we have already discussed some important tips to know when working with semantic core. At the first stage of semantic core formation, your goal is to get the most complete list of queries. Here, we will talk about ways to construct it. More →
Working With the Semantic Core of the Site: Important Tips to Know
Before starting to construct the core, you need to understand a number of important points. From SEO point of view all queries can be classified into:
- Informational (‘how to do smth’) and commercial (‘buy smth’).
- High-frequency, mid-frequency and low-frequency queries.
- Highly competitive, medium-competitive and low-competitive. More →
5 Typical Product Card Mistakes
The product card is a conversion page of an online store that provides sales. Usually it gets targeted traffic. The low conversion rate may indicate that a product card has some flaws. Today we will talk about common product card mistakes. More →