Basic content strategy helps you keep your head above water. In these articles, we discuss how to make your life easier with a smart content plan for your blog. Sometimes, it may turn out that format change makes your content play with new colours. Previously, we’ve offered you a list of 5 tasks your content must cope with. Here, we are going to take a look at useful formats of content suitable for different tasks. More →
5 Main Tasks Effective Content Must Cope With
Sketching some basic strategy is a good method to keep you inspired. That is why a carefully thought-out content plan is what you precisely need. The questions like “What should I write about?” will simply not arise then.
How can you build such a plan? Sit down and think carefully of More →
How to Prepare a Blog Article for Publication: Formatting Text and Creating Graphics
In the previous article, we’ve discussed the methods and tools you can use to check and improve texts for your blog. The next steps are related to text composition and graphics.
The main rule for preparing the text for the layout: More →
How to Prepare a Blog Article for Publication: Working With Text
Have you hired a skilled copywriter for creating effective texts? Great, but this is only half the battle as finished articles have to be “fully packaged”: this includes proofreading and editing the text, adding images, writing messages and liners for social networks, etc.
In this series, we will go through all stages of raw material processing and show you what tools and approaches can help you not to waste useful content. The first chapter is devoted to working with the text itself. More →
Instagram in a Nutshell: How to Evaluate the Effectiveness of Opinion Leader Promotion?
When the desired profile is found, look at the number of subscribers, the ratio of subscribers and likes, and the number of comments. Check out a couple of posts to see if there are any bots, pay attention to the general view and the quality of the content. If it is ok at first glance, message the blogger and ask for the account statistics and the price. More →
Instagram in a Nutshell: How to Find Key Opinion Leaders?
Before you start searching for bloggers, look at your target audience portrait again, and also analyze the budget you are ready to allocate for advertising with the help of opinion leaders. If the budget is small, it is better to pay attention to bloggers with 20-40 thousand subscribers. Probably, you can work on a barter basis: More →
Instagram in a Nutshell: Benefits of Promoting Your Brand Here
All famous brands developing offline over the years create their pages on social networks today. In fact, many of them lay an emphasis on Instagram, because it is intuitive and clear to users all over the world, and advertising here is as native as possible. Nowadays Instagram is becoming more and more popular in promoting goods and services. More →
Content Optimization by Your Own Hands: DIY Instruction for Copywriters
In order to write a modern SEO text considering query clusters, you need to collect and analyze data, and make detailed terms of reference for the text. This is a skill that any website copywriter should have. We will show how to optimize texts within the system so that search engines like them. These tips are equally useful for both informational and commercial sites.
What is important to consider when writing a modern SEO text? More →
Main Graphic Design Trends of Summer 2019
Summer is a great time to bring fresh colors to your project. Let’s discuss key graphic design trends of summer 2019. More →
Cloud Technologies for Business: Effective Use Cases and Tips
Cloud technologies allow you to solve a wide range of tasks, but sometimes a large selection is really putting a lot of users off. Here we describe some typical scenarios with which customers often begin traveling to the cloud. More →